If I were a paware developer, I would: 1. Develop my project in secret. If I were well known, people might suspect I was working on something. 2. When the project in completely finished, release images and information. 3. Let the pot stew for a while until such a time when initial sales and interest would be peaked. 4. Pull the trigger. As a developer, I could only control my own actions. The behavior of youngins and overly anxious potential customers can be annoying and redundant, but would't be under anyone's control but the individual. This way I could keep the forum lizards at bay (and 'lizarding' in other threads) until the product is ready. Plus, everyone loves a surprise.