"here, try this new game i got on my phone today for $10... it lets you fly stuff, just twist the phone around and try not to crash..." <insert 5 minutes of laughter here> "hey, i got this new "flight simulator" ... come around to my place one night and i'll set up my joystick, teach you what 10 buttons do, try and help you fly for a bit and you can see if you cant crash, but if you want a copy of it for yourself you'll have to wait two weeks+ for postage as you cant buy it online and i cant copy it for you." 'whats a flight simulator?' "it lets you play a game where you fly around..." 'does it let me shoot stuff?' "no... its more about teaching real pilots" 'yeah id rather watch LOST, thanks anyway.' ....Yep, iOS was a really bad marketing move. In this, the day of social networking and viral advertising, you advocate, what, advertising in a printed magazine that costs me $15+ to buy? Advertising on TV that no one in the demographic even watches? ... and if they do, it's probably a rip, or an itunes copy of the series with no ads in it anyway. Blogs, youtube and -in your face- mobile gaming and content is exactly where it's at.