The focus right now internally is to get the core of the product done, compile it together, and share it with the world. I'm sure you'll see some heavy marketing in due time. Just today I read an article with an interview from Austin about X-Plane 10. Right now, it's all about updating the current X-Plane user base as to what's going on.  Not sure about TV ads...not sure Austin cares for them, and frankly, I wouldn't either. That said, I have seen X-Plane in PLENTY of magazines ad wise, and I have also seen it covered on TV with an interview from Austin...G4 was the channel I believe, actually.    I didn't put you in the idiot bandwagon, but I put you in the misinformed one. However, you asked what anyone would have to say...my response is simple. It's Microsoft.  And, lastly...you had talk about the iPad/iPhone/Android development. Believe it or not, this has probably been the BEST move yet by Laminar. The amount of people who came flocking for the desktop version after seeing these apps is HUGE.