Hi Cameron, Point taken, at least by me. However, what vendors need to understand is that "looking into it" has, historically been akin to when you were a kid (or when you had a kid--because any parent who has not done this, will someday do it) and you were told 'come on and we'll come back here before we leave'. It never happens. What tends to happen is that they look at the process and realize they don't know Objective C, Xcode is alien territory and they have to make a stab-in-the-dark ROI guess. They, historically, decide "no". The same would be true of a Mac developer looking to recreate their products for windows. Anywhy, after a while, Mac users start to feel like they have invited the big kids into the yard to play, but then are forced to sit on the sidelines and watch. But, watch and wait, patiently, I will.