Listen to Hangars experience. Clearly he knows what he is talking about. What he says is also backed up by the simple economic theory for the necessity of trust between two parties whilst making any kind of business venture or transaction. The problem is all the power is in the court of the store owners, therefore the customers are not likely trust them and the whole thing falls apart. The owner has control as the customer cannot get his money back and in the case of most products cannot even tell others of the problems he/she has with it because posts they make will be removed. I know the last point does not apply to x-pilot, but at many other sites it does. To gain the trust of customers you need to listen to them and act on what they say. I think this is what Hangar is trying to say. To run a good business you need to be customer conscious, that is a basic fact, for too long people in the x-plane world don't seem to think this is necessary as they are running a 'niche'. Time to take a leaf out of every successful business. Care about your customers and make them feel safe to try and buy things, then they will trust you more and buy more from you. This does not necessarily apply to x-aviation in such a big way, but it certainly does to some other stores, again not necessarily x-plane ones either.